Paľo graduated from the University of Economics in Bratislava, but from the beginning he was drawn to marketing. He has been a PPC Specialist at Vivantina for a few years, but since the new year 2024 he has become a PPC Team Leader. He is in charge of all colleagues from the PPC departments, distributes and checks their work and makes sure that everything is perfect. In addition, it also deals with data analytics and campaign evaluation.