PPC Campaigns and Internet Advertising

It is more profitable for your company to pay one invoice per month than to find and maintain your own employee. In addition, if you do not understand him and do not know how to evaluate his work, it also brings certain risks. The problem is also the motivation of the internal specialist, who after a while starts to get bored, since he does not have new projects and incentives.

It allows us more independent views and a mix of expertise and experience. An indisputable advantage is also the professional substitutability of a person, for example during vacation.

We have experience with campaign management, for example, also in Austria. We communicate in English, but we can handle other languages ​​as well.

It takes years of experience to zigzag through the various constraints. We have been through it for you and are willing to share it with you.

We are a marketing agency, and we have a lot of professionals. For our clients, we create overall strategies, create content, manage social networks, produce timeless websites, shoot videos and much more. We know how to combine, use, and evaluate things.

PPC advertising is a pay-per-click form of advertising on the Internet. PPC = Pay Per Click, i.e., you don’t pay for every impression of your ad, but for the actual user clicking on it. Most often, the PPC model is used for text ads in search engines, but we will also encounter it in the case of banner ads or on social networks.

The main advantages of PPC advertising are sophisticated options for targeting your potential customers, great flexibility of campaigns and measurability of results. These three aspects allow the performance of PPC campaigns to be optimised based on measured data. In practice, this means a higher return on investment in advertising, or in peasant parlance, “more music for less money”.

The basis of success is to know your target group (potential customers) well and to target advertising correctly so that the budget is spent as efficiently as possible. PPC advertising is generally used at the end of the buying cycle, at the stage when the customer is close to making a decision. With the right message, shown to the right people at the right time in the right place, we will bring traffic to your website or eshop, where they will find the necessary information or make the purchase itself.

From the user’s point of view, most often in search engines (most commonly Google), but also on social networks or news websites, blogs and the like. From the advertiser’s point of view, the most widely used global advertising systems are Google Ads and Facebook Ads, which are competed at the local level by smaller systems such as Etarget, Inres, Czech Sklik and others.

Advertising campaigns must always have a clearly defined goal. In the case of an eshop, it is an online sale, in the case of a hotel, a reservation, in the case of a local manufacturer, for example, a phone call or a visit to a store. A well-set campaign does not bring cheap traffic to your website, but people who are really interested in your products or services.

The response from the market to PPC ads tends to be relatively fast, and you can get the first results immediately after starting the campaign. In practice, however, it usually takes 3-4 months before enough data is collected for the proper optimization of campaigns. Subsequently, we continue to work with the campaigns to make them as effective as possible, while we monitor metrics such as PNO, ROAS, Cost per LEAD (price per acquired contact, for example in services or B2B) and so on.